Formation of Cable & Wireless

The Cable & Wireless house flag officially unfurled on Empire Day (24th May) 1939.

IN 1934, IMPERIAL and International Communications, formerly the Eastern Telegraph Company, became Cable & Wireless. The new name was designed to more clearly reflect the combined radio and cable services which it offered, without reference to the Empire.

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Since that time the company has seen many changes in communications technology. The name ‘Cable & Wireless’ continues to be relevant today as both cable and radio (wireless) communications are more closely integrated than ever in the provision of comprehensive communications systems.


Decorative greetings telegram and envelope, 1940’s.	Advertisement from a West Indies press campaign, 1945.	The globes and crown from this logo were used in the Cable and Wireless logo until 1967.	A Cable & Wireless company stamp.